Art Series Hotels: Overstay Checkout

This case study describes a campaign from Art Series Hotels, an Australian boutique luxury hotel chain, which allowed customers to 'overstay'.

Art Series Hotels: Overstay Checkout

Agency: Naked Communications

Advertiser: Art Series Hotels

Authors: Lach Hall, Dominic McCarthy & Adam Ferrier

Total Campaign Expenditure: Under $500K

Executive Summary

Art Series Hotels is a boutique luxury hotel chain. They needed a way to increase leisure traveller bookings during their recurring quieter summer periods.

Research revealed a major pain point of leisure travellers was the 11:00am checkout – Unchallenged (until now) in the world of hotels.

The "Overstay Checkout", a new-to-world checkout system based on hotel capacity was born. Guests would only have to check out when the next...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands