Amalgamated Holdings – Thredbo: a local campaign to weather the worst snow season of all time
Clemenger BBDO Sydney
Rocky Ranallo Creative Director and Art DirectorCraig Moore CopywriterNicoletta de Denaro Senior Strategic PlannerDeborah Muddell Senior Account Director
Chris McGlinn Group Marketing DirectorDenise Allardice Senior Brand Manager
Increase market share by developing brand preference through a provocative and highly effective local campaign.
For a total investment of $32,000, this local campaign generated over $1,000,000 incremental revenue for Thredbo: a return of over $30 for every dollar spent in...