Amalgamated Holdings - Thredbo: a local campaign to weather the worst snow season of all time

This 2006 campaign by Amalgamated Holdings aimed to promote the ski centre of Thredbo during the worst-ever snow season.

Amalgamated Holdings – Thredbo: a local campaign to weather the worst snow season of all time


Clemenger BBDO Sydney

Rocky Ranallo               Creative Director and Art DirectorCraig Moore                 CopywriterNicoletta de Denaro     Senior Strategic PlannerDeborah Muddell         Senior Account Director 


Amalgamated Holdings

Chris McGlinn              Group Marketing DirectorDenise Allardice            Senior Brand Manager 


Increase market share by developing brand preference through a provocative and highly effective local campaign. 


For a total investment of $32,000, this local campaign generated over $1,000,000 incremental revenue for Thredbo: a return of over $30 for every dollar spent in...

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