Aeroméxico: Borderless weddings

Aeroméxico, the airline, sparked societal change with its Borderless Weddings campaign in Mexico.

Campaign details

Title: Borderless WeddingsBrand: AeroméxicoProduct: AeroméxicoIdea: AeroméxicoCountry: Mexico

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
3 months - 12 monthsMEXICONon-specificAdults (26-55)Middle$333,000 USD

Why is this work relevant for Creative Effectiveness?

This work is highly relevant for Creative Effectiveness, as it showcases an innovative use of experience design and activation, by creating an unforgettable moment with the first-ever in-flight wedding. Aeroméxico's "Borderless Weddings" campaign demonstrates how optimizing each touchpoint of the customer journey, from a dedicated registration webpage to the emotional documentary, led...

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