Aeroguard - Your force field against mossies

2001-2 campaign for Aeroguard, leader in the PIR (personal insect repellent) market in Australia with 51.5% share.
Agency: McCann-Erickson, AustraliaAuthor: Hristos Varouhas

Your Force Field Against Mossies

Aeroguard

1. INTRODUCTION

Marketers of insecticide products are at the mercy of Mother Nature be it seasonality, climatic factors, and/or geographical variances....