Aer Lingus: Flying High with Aer Lingus – Taking Dynamic to New Heights

Aer Lingus, an airline brand, used dynamic search ads and programmatic retargeting to improve customer experience and personalisation.

Campaign details

Brand: Aer LingusBrand owner: Deirdre Sheehan / John-Paul FoyAgency: Carat / DentsuMarket: North America and Europe

Executive summary

In 2019, by putting the customer first and innovating new dynamic personalization solutions across display,...