AEG-Electrolux – Silent Laundry Campaign: The World is Noisy Enough
“THE WORLD IS NOISY ENOUGH”
“It's 6 pm and you slam the door shut as you get home from work. You pour yourself a large drink and you're just about to feel normal...
AEG-Electrolux – Silent Laundry Campaign: The World is Noisy Enough
This word of mouth campaign aimed to differentiate AEG-Electrolux from competing white goods brands in a category where consumers are only active in the market at very long intervals, and only feel limited involvement with brands.
