AECL – Cooking up a Storm
Agency: Saatchi & Saatchi Healthcare
EXECUTIVE SUMMARY:
In 2004, the Australian egg industry was in trouble. In the face of product oversupply, consumer demand was decreasing. Overcoming this issue required a fundamental...
AECL - Cooking up a Storm
In 2004, the Australian egg industry was in trouble. In the face of product oversupply, consumer demand was decreasing due to becoming unfashionable and many people believing that eggs are high in cholesterol.
