Advertising’s recruitment and talent problem

Carla Parks

With the advertising industry facing a talent crisis, speakers at a recent summit discussed the need for inclusive and innovative solutions.

The UK’s advertising and marketing industry is facing a talent shortage, driven partly by falling salaries, which requires a new approach to recruitment before it evolves into a chronic problem which threatens the industry’s future as a creative powerhouse.

This was a focal discussion point at LEAD 2023, the annual advertising industry summit held in London in January, hosted by the Advertising Association, IPA and ISBA. It didn’t go unnoticed that a profession so good at promoting others is having a problem promoting itself.

The industry faces a talent crisis

According to figures from thinktank Credos, salaries in advertising have...

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