Advertising Week 2010: Virtual joyrides and sync technology - new digital strategies from GM and Ford
American auto manufacturers are tapping into media technology both in the way that they market their products and in the mix of driver-friendly products they offer.
The Interactive Advertising Bureau (IAB) featured two presentations on the subject from two of America's major auto firms, General Motors Co. and Ford Motor Co.; the first presentation was elegantly positioned as "Transformation and Innovation in Digital Marketing," the second was more colloquially entitled, "On the Road (Again!)".
And it was the sight of Paul...