Advertising Week 2010: Virtual joyrides and sync technology - new digital strategies from GM and Ford

Geoffrey Precourt

In this report from Advertising Week 2010, representatives of US automakers GM and Ford discuss their digital media strategies.

Advertising Week 2010: Virtual joyrides and sync technology - new digital strategies from GM and Ford

Geoffrey PrecourtWarc

American auto manufacturers are tapping into media technology both in the way that they market their products and in the mix of driver-friendly products they offer.

The Interactive Advertising Bureau (IAB) featured two presentations on the subject from two of America's major auto firms, General Motors Co. and Ford Motor Co.; the first presentation was elegantly positioned as "Transformation and Innovation in Digital Marketing," the second was more colloquially entitled, "On the Road (Again!)".

And it was the sight of Paul...

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