Advertising to the 50-plus market

This joint research report by OMD and 20plus30 Consulting aims to help marketers understand how older consumers in the UK respond to different types of advertising.

Advertising to the 50-plus market

Jo RigbyOmnicom Media Group, EMEA

Dick Stroud20plus30


  • The 50-plus age cohort is made up multiple lifestyle groups each with different consumer values, attitudes and behaviours.

  • Each lifestyle group has...

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