Advertising to men

This best practice article is devoted to advertising to men. As benchmarks, comparisons are made with advertising to women.

Best Practice

Advertising to men

 
'Men have not been researched as women have' (1)

There is surprisingly little published research devoted specifically to understanding the male market in general, in contrast to the female market (WARC Best Practice Advertising to women). There seem to be two reasons for this.

  1. The observable fact that women are a far greater influence on purchasing, especially in heavily ...

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