Advertising Self-Regulation

Jim Guthrie

Describes the development and benefits of advertising self-regulation in the United States. NARC (National Advertising Review Council) is the advertising industry alliance of the AAAA, AAF, ANA and CBBB.

Advertising regulation
Agency models & structures
TV & Connected TV effectiveness
United States
Channel planning, media mix selection

Advertising Self-Regulation

A Highly Reliable Return On Investment

Jim Guthrie National Advertising Review Council NARC

Although advertising self-regulation may be low on top-of-mind awareness, it is high on return on investment. Its effective performance...

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