Advertising Research and its Influence on Managerial Practice
Joep P. CornelissenUniversity of Amsterdam and Andrew R. LockUniversity of Leeds
The premier journals in the field (Journal of Advertising Research, Journal of Advertising, and Journal of Current Issues and Research in Advertising) are all committed to publishing advertising research that is academically sound and rigorous and that is also of relevance and use to advertising practitioners. While such a dual objective is perhaps not surprising in the light of the role of practitioners in the development of advertising thought, actual accounts of how relevant a particular advertising...