Advertising in a Downturn

Advertisers and marketers should maintain their levels of adspend during periods of economic uncertainty if they want to protect the long-term profitability of their brands, according to research published by the IPA.

Advertising in a Downturn

Stephen Whiteside

Advertisers and marketers looking to protect the long-term profitability of their brands during periods of economic uncertainty should look to maintain their levels of adspend, according to research published...

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