Advertising, ethics and the environment: a personal view

This paper outlines Brown’s personal interpretation of how the ethics of advertising and its role both in markets and society have evolved over recent years.

Advertising, ethics and the environment: a personal view

Andrew BrownAdvertising Association

The debate about the ethics of advertising and its role both in markets and society has evolved noticeably over the almost 14 years of my tenure at the Advertising Association. In general, I believe it has become more politicised and points of principle have been sidestepped as the forces of social engineering become more focused on the 'ends' justifying the 'means'. Distrust of the market has increased, and the calls for its regulation have increased, with less consideration of the implications of unintended consequences.

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