Advertising Engagement: A Driver of Message Involvement on Message Effects Alex Wang Engagement plays a contingent role in the effectiveness of advertising processing that corresponds to the message effects created during the process. Engagement Integration strategy Advertising Engagement: A Driver of Message Involvement on Message EffectsAlex WangUniversity of Connecticut-StamfordOn March 21, 2006, the Advertising Research Foundation (ARF) announced its new official definition of engagement. Delivered by ARF Chief...
