Are we still Mad Men?
Problem-biased thinking is a four-stage Lowe approach designed to refine the process of creating effective advertising that has changed little since the 1950s
For decades, the craft genius of advertising was built on operational control – traffic, you called it. The business knew exactly what was going to come off the production line, and the best knew just how to produce it. Organisationally structured in the Mad Menera of the 1950s, the 'predictable ends, certain means' model has remained much the same since. The cost-heavy production spine has calcified the business....