Advertising can be contagious
Just as ideas that move or inspire people spread rapidly, contagious ad campaigns can reinvigorate brand engagement
Contagion in marketing is all around us and always has been – yet it's tempting to believe that it was born in the age of the internet and social media. It's true that Facebook, Twitter et alhave facilitated a sharing of knowledge on a scale and at a rate hitherto undreamt-of in the pre-internet age, but that doesn't make social contagion and social media synonymous. Social media is a means by which information can...