Advertising as public diplomacy: attitude change among international audiences

In October 2002, the U.S. Department of State under the direction of Under Secretary of State for Public Diplomacy and former advertising executive Charlotte Beers launched a first-ever public diplomacy campaign featuring television spots promoting the happy lives of American Muslims.

Advertising as Public Diplomacy: Attitude Change among International Audiences

Alice KendrickTemerlin Advertising Institute

Jami A. FullertonOklahoma State University

The authors wish to thank Amanda Taylor for her assistance with the project and also to...