Advertising as public diplomacy: attitude change among international audiences
Jami A Fullerton and Alice Kendrick
In October 2002, the U.S. Department of State under the direction of Under Secretary of State for Public Diplomacy and former advertising executive Charlotte Beers launched a first-ever public diplomacy campaign featuring television spots promoting the happy lives of American Muslims.
Advertising as Public Diplomacy: Attitude Change among International Audiences
Alice KendrickTemerlin Advertising Institute
Jami A. FullertonOklahoma State University
The authors wish to thank Amanda Taylor for her assistance with the project and also to...
