Advertising and Promotion Effectiveness Learnings from a Five-year Study
Professor Flemming Hansen, andM.Sc. Lotte Yssing Hansen, Forum for Advertising Research, Copenhagen Business School
INTRODUCTION
Since the 1960s (Grnholdt, 1990) there...
Professor Flemming Hansen, andM.Sc. Lotte Yssing Hansen, Forum for Advertising Research, Copenhagen Business School
Since the 1960s (Grnholdt, 1990) there...