Advertising Agencies: A Crisis of Legitimacy?

Argues that advertising agencies in Australia are so far failing to meet the challenges posed by new technology (especially the Internet) in its transformation of communications and consumer behaviour.

Advertising Agencies: A Crisis of Legitimacy

    Melanie McMillan The Brand Business Pty. Ltd.

This article is based on a study conducted in 1999, considering the challenges posed to the Australian advertising industry by communications...