Advertisers’ new insight into the brain

Erik du Plessis, CEO of Millward Brown South Aftrica, believes that new brain-scanning techniques and new thinking on emotion are revolutionising advertising practices.

Advertisers' New Insight into the Brain

Erik du PlessisMillward Brown

Recent new insights into how the human brain works are more than just a breakthrough: they involve a paradigm shift. It is tantamount to our having a new set of spectacles to understand...