Advertisers Disappointed With Marketing Integration
Richard O'Gorman and Dwight Shelton
A research study by the ANA and Blueprint Communications, Inc., discovers that most marketers are dissatisfied with attempts to integrate advertising with other marketing communications.
Advertisers Disappointed With Marketing
Integration
Internal silos blamed; different firms
preferred for each function
Dwight Shelton & Richard 0 'Gorman
Blueprint Communications
Most marketers are integrating advertising with other
communications tactics,...
