Advertiser, Forget the PC, Pick Up the Phone
Nigel Hollis
A recent study conducted by AVENUE A/Razorfish in the United States interviewed Web 2.0 super-users who sought out content that was edgy and personally relevant on video sites, social networks and blogs. In contrast to their intensive use of the computer, these tech-savvy, connected consumers made little use of the capabilities of their mobile phones. Just over half of those interviewed had taken photos with their mobiles and shared them online. The majority, had never used their phones to watch video, listen to music, or check weather, news or sports...