Advertiser, forget the PC, pick up the phone

It has been predicted that by 2008 more people around the world will access the Internet by using their mobile phones than by using computers.

Advertiser, Forget the PC, Pick Up the Phone

Nigel Hollis

A recent study conducted by AVENUE A/Razorfish in the United States interviewed Web 2.0 super-users who sought out content that was edgy and personally relevant on video sites, social networks and...

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