Advertain To Attain?
Roderick White
Advertising has always been close to entertainment: through the original soap operas, a wide range of promotional stunts, product placement in films The list is a lengthy one, and expanding steadily, as games and rap artists, for example, join the party.
Advertising and liking
Then, back in 1991, the ARF Copy Research Validity project threw up the unexpected finding that the best of a range of diagnostics...