Advertain to attain?

In this introduction to Admap’s focus on advertainment, Roderick White looks at the role and value of advertising as (and in) entertainment, and how advertisers are looking beyond traditional media advertisements to find new ways to ‘engage’ their target audiences.

Advertain To Attain?

Roderick White

Advertising has always been close to entertainment: through the original soap operas, a wide range of promotional stunts, product placement in films The list is a lengthy one, and expanding steadily, as games...