Advanced Technology for a Competitive Edge

Gary Seehoff

The author argues that 'media collaboration hubs' will revolutionise the way advertising agencies buy media - and the savviest agencies (and advertisers) will benefit quickest.

Advanced Technology for a Competitive Edge

A look at the applications available to savvy ad agencies

Gary Seehoff Adfusion

Today, the market for companies in every industry is tightening. How are successful companies beating the also-rans? Increasingly, winning companies in all industries rely on technology to boost their competitive edge. Taking advantage of new resources enables corporations to become more efficient, better serve their clients and enhance profitability.

Nowhere is this phenomenon more apparent than in the advertising arena. Every vendor, from an ad agency to a reseller, is beginning to explore its options and learn how to better...

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