This paper highlights the unique challenges faced by automotive manufacturers as they attempt to market some advanced propulsion technologies, such as hybrid-electric powertrains while simultaneously developing more far term technologies, such as hydrogen-based fuel cells.
Advanced Propulsion And Alternatively Fuelled Vehicles
Obstacles to near term consumer acceptance
Scott MillerMarket Facts Motorsearch
andAndrew GrantPegram Walters, International Research and Marketing Consultancy
1998 and 2000, Market...