ad:tech Chicago 2009: Tweet Success - How Brands Can Leverage Twitter

A panel session on the potential of Twitter as a brand marketing channel is the subject of this report by WARC's U.S.

ad:tech Chicago 2009: Tweet Success - How Brands Can Leverage Twitter

Geoffrey PrecourtWARC

Even after 44.5 million unique visitors (and counting), no one has figured out how to monetize Twitter. But, said Craig Greenfield of Performics at an ad:tech Chicago panel session all about the marketing potential of the microblogging platform, "you can't ignore 3,000-percent year-to-year growth [and that] a number of brands are figuring out ways in which they can leverage their brands with by Tweeting."

In a laundry list of applications, Greenfield included:

  • Direct sales - such as Dell's realization of $3 million through Twitter promotions....

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