ad:tech Chicago 2009: Social Media will be "Bigger than Search"

The opening keynote address of ad:tech Chicago 2009, by Rishad Tobaccowala, CEO of Denuo, is the focus of this report by WARC's U.S.

ad:tech Chicago 2009: Social Media will be "Bigger than Search"

Geoffrey PrecourtWARC

"Social [media] is going to be the tsunami to overcome marketing in the next decade," Rishad Tobaccowala told the opening keynote session of the 2009 ad:tech Chicago conference....

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