ad:tech Chicago 2009: A Post-Recession Digital Boom?

Geoffrey Precourt

A panel session sponsored by the Chicago Interactive Marketing Association is the subject of this short report from ad:tech Chicago 2009 by WARC's U.S.

ad:tech Chicago 2009: A Post-Recession Digital Boom?

Geoffrey PrecourtWARC

"A year ago, flat was the new up," observed Aaron Goldman, founder/managing partner of Connectual, a digital marketing company.

His 2009-2010 optimism for online marketing was grounded in new research offered by Forrester - data that leads Goldman to conclude, "Up is the new up."

In an industry where any projection deeper than three months out is subject to regular revisits, Forrester has given marketers a peek at what their world will look like in 2014.

In Forrester's research, 60 percent of the respondents indicated that interactive budgets will...

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