Adstats: Global sponsorship

This Admap article contains a set of seven charts, representing analysis of global sponsorship. These include adspend by region and category forecasts by region, main objectives and effect on ROI.

Adstats: Global sponsorship

Global sponsorship spend is projected to fall by 2% this year – a reversal from double-digit annual increases in 2006-08, before the worst of the economic downturn.

A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.

  • Trends in global sponsorship spend
  • Projected sponsorship spend by region
  • Important objectives in sponsorship evaluation
  • US sponsorship spend by category
  • Top 10 US sponsors
  • Global sponsorship spend by region
  • What has happened to your ROI in recent years?

Key points include:

  • Asia Pacific has expanded its sponsorship spending rapidly over...
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