Adstats: Global sponsorship
Global sponsorship spend is projected to fall by 2% this year – a reversal from double-digit annual increases in 2006-08, before the worst of the economic downturn.
A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.
- Trends in global sponsorship spend
- Projected sponsorship spend by region
- Important objectives in sponsorship evaluation
- US sponsorship spend by category
- Top 10 US sponsors
- Global sponsorship spend by region
- What has happened to your ROI in recent years?
Key points include:
- Asia Pacific has expanded its sponsorship spending rapidly over...