Adstats: Global radio market
This month's Adstats focuses on radio advertising expenditure, which, in common with other media, suffered in the recent global economic slowdown.
A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.
- Radio ad spend by region
- Radio media inflation forecasts
- Global radio spend
- Global ad spend by medium
- Radio industry revenue by source
- Forecast ad % change by country
- Forecast ad spend by country
Key points include:
- The sector shrank by 15% in 2009, compounding the 3% loss suffered in 2008.
- The world's largest radio...