Adstats: Global advertising spend

This Admap article contains a set of six charts, representing summary of Warc's latest data on global advertising spend.

Adstats: Global advertising spend

These charts highlight Warc’s latest data on 2009 global ad spend.

A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.

  • Trends in global ad spend
  • Global ad spend by medium
  • Top 5 markets' major media share
  • Major regional ad spend by medium
  • Global share by region
  • Annual growth in key markets

Key points include:

  • The economic slowdown saw global spend fall by 14.2% over 2008, to $350bn.
    • Of this, 41% was spent in North America, 37% in Europe and 15%...

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