Adstats: Automotive ad spend

This Admap article contains a set of seven charts, representing summary of latest data on global automotive adspend.

Adstats: Automotive ad spend

This month's Adstats highlights the trends in automotive ad spend - which accounted for 8.2% of the $238bn spent globally on advertising in the first half of 2010.

A full PowerPoint presentation of these charts can be downloaded here or click the below links for individual slides.

  • Share of automotive spend by region
  • Growth in ad spend by region
  • Total ad spend by product category
  • Growth in ad spend by category
  • Share of automotive ad spend by medium and market
  • Automotive ad spend by medium
  • Top global spenders

Key points include:

  • Automotive spend was...
Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands