Adstats: Ad spend in 2011

The December 2010 Adstats is based on Warc's latest International Ad Forecast, covering 12 key markets' advertising expenditure, which is predicted to grow 4.5%.

Adstats: Ad spend in 2011

Warc's latest International Ad Forecast forms the basis of this month's Adstats. It covers 12 key markets – the BRICs, USA, Canada, Australia, Japan, the UK, France, Germany and Italy.

A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.

  • Forecast ad spend by medium
  • Trends in global ad spend
  • Top 5 markets' major media share
  • Regional ad spend by medium
  • Share of ad spend by country
  • Ad spend by country

Key points include:

  • Ad spend in 2011 is expected to grow by...
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