Adstats: Ad spend in 2011
Warc's latest International Ad Forecast forms the basis of this month's Adstats. It covers 12 key markets – the BRICs, USA, Canada, Australia, Japan, the UK, France, Germany and Italy.
A full PowerPoint presentation of these charts can be downloaded here or click below links for individual slides.
- Forecast ad spend by medium
- Trends in global ad spend
- Top 5 markets' major media share
- Regional ad spend by medium
- Share of ad spend by country
- Ad spend by country
Key points include:
- Ad spend in 2011 is expected to grow by...