Adspend trends from WARC's Q1 2009 Consensus Adspend Forecast

This article discusses the latest global adspend trends, based on WARC's Q1 2009 Consensus Forecast, which is produced by aggregating data provided to WARC by a variety of advertising and media companies.

Adspend trends from WARC's Q1 2009 Consensus Forecast

Stephen Whiteside WARC Online

Global adspend will fall by 5.9% this year at current prices, based on a weighted average of recent predictions from advertising agencies, media owners and industry associations provided in the latest WARC Consensus Forecast.

This marks a revision from the decline of 0.2% predicted in the last Consensus Forecast, which is produced by aggregating data provided to WARC by a number of advertising and media companies on the condition of anonymity, meaning further information cannot be released.

A breakdown of forecast...

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