Adoption of digital video recorders and advertising: threats or opportunities?

John A. Fortunato and Daniel M. Windels

It can be said that every time the technological communication environment changes so to does the advertising environment.
  

Adoption of digital video recorders and advertising: threats or opportunities?

John A. FortunatoUniversity of Texas at Austin

Daniel M. WindelsGSD&M Advertising

INTRODUCTION

The technological communication environment of how messages can be...

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