Adopting a disruptive mentality to win the B2B data gam

Just 25% of B2B companies use data on a weekly basis to understand customer needs and 9% never use data at all, according to a recent study by management consulting firm McKinsey.

Major B2B brands bring several advantages to the market compared to smaller businesses and startups, including brand recognition, significant resources, and longtime relationships with customers and suppliers. But when it comes to leveraging their own...