Adolph Coors Company: Zima campaign

Despite its previous robust growth, the Adolph Coors Company fell victim with the nation's other major brewing companies to a sales slump in the early 1990s.

Adolph Coors Company: Zima campaign

Robert Schnakenberg

Overview

Despite its previous robust growth, the Adolph Coors Company fell victim with the nation's other major brewing companies to a sales slump in the early 1990s. In an effort to spike sales,...