Adobe: Love the journey

Adobe, a computer software company, launched a campaign across the EMEA region to demonstrate the brand's support for the next generation of creatives, increase direct engagement, relevant awareness and consideration, build awareness of careers and elevate underrepresented voices.

Overview

Many young people don't know about creative jobs. Because no one they know does them.

Socio-economic status, a lack of diverse role models, poor careers advice and even things as simple as not understanding job titles are factors in holding them...