Adobe: Love the journey

Adobe, a computer software company, launched a campaign across the EMEA region to demonstrate the brand's support for the next generation of creatives, increase direct engagement, relevant awareness and consideration, build awareness of careers and elevate underrepresented voices.

Overview

Many young people don't know about creative jobs. Because no one they know does them.

Socio-economic status, a lack of diverse role models, poor careers advice and even things as simple as not understanding job titles are factors in holding them back. Because of this, young creative people don't know what's possible and that is causing significant stress and trapping creative talent in dead ends.

So what if Adobe, could use the power of creativity to help them find their way?

We launched our creative platform 'Love the Journey' during Adobe's key back-to-school period. It aimed to show young...

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