Celebrity endorsement: The trigonometry of talent

Identifying the right celebrity for brands is part-art, part-science. This article identifies six key variables that can determine the best fit that maximises consumer engagement and brand objectives.

Celebrity endorsement: The trigonometry of talent

Jeff Chown and Mick CarterDavie Brown Entertainment

Identifying the right celebrity for brands is part-art, part-science. Six key variables can determine the best fit that maximises consumer engagement and...