The Future of Planning

Where will planning go next? Will different agency planners — creative, media, digital, strategy — form a collaboration of like minds, or will planning reside at the client? An Admap roundtable of six planning sages recently gathered to debate their future

Round Table

Moderator: Paul Feldwick, consultant, author, Admap columnist and former executive planning director at BMP DDB.
Participants: Adam Morgan, consultant, author of Eating The Big Fish, and former European planning director at TBWA; Will Collin, founding partner of Naked Communications (pictured second from right); Rachel Hatton, planning director, Ogilvy Group UK (pictured centre); John Owen, joint managing partner, Dare Digital; Sarah Watson, head of planning, DDB London.