Smarter video planning
This article is part of a series of articles on smarter video planning. Read more.
Ads become viral when more viewers share them. As a result, it is important to understand when and why people share ads. We studied what it is about ads and the products they represent that make them more (vs. less) likely to be shared. Our co-authored study1 of YouTube video ads arrives at the following conclusions:
- Informational ads are shared less than emotional ads.
- But informational ads are shared more than emotional ads when either (a)...