Why Can't You Act Your Age?
Nick ColeThe Oxford Partnership
Numbers that have been rigorously analysed and exploited should be the cornerstone of all marketing activity. However, because we inhabit a world that is not black and white but contains...
Why can't you act your age
Nick Cole argues that, on the whole, age is not a primary discriminator. He presents data showing that the 50 to 65 age group spend more, especially on discretionary items and they have a higher percentage of wealth and savings.
