Where television audience measurement needs to go in China

Arjun Ghosh

This article reviews the issues facing TV audience measurement in China. TV advertising spend continues to grow very fast (up 18% to quarter 3 2007).

TV & Connected TV audiences
Greater China
Strategy

Where television audience measurement needs to go in China

Arjun Ghosh

Competition brings out the best in people and companies. The TV audience measurement industry in China seems to reflect this. Competition between the AGB NMR and CSM research agencies...

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