Sustainability: Opportunities and challenges for brands
This article is part of a series of articles on sustainability. Read more.
Need to know
- Accenture Strategy’s global study of nearly 30,000 consumers found that 62 percent of customers want companies to take a stand on current and broadly relevant issues like sustainability, transparency or fair employment practices.
- More than half (53 percent) of consumers who are disappointed with a brand’s words or actions on a social issue complain about it. What’s different now is that 47 percent walk away in frustration, with 17 percent never coming back.