What the future of car marketing looks like

James Champ

This article examines what has changed in the car industry as the advent of leasing and renting deals has made consumers less attached to their cars, and technology has shifted focus from mechanics to in-car experiences.

Marketing Automobiles

This article is part of a series on marketing automobiles. Read more.

Since the dawn of the motoring age, the car has been a vehicle for intertwined ideas of freedom, success and individualism. All advertising approaches, from Bernbach's...

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