What marketing needs to understand about decision-making mindsets

This article examines how marketing must concentrate less on the brand in thinking about, and budgeting for, journey frameworks, and more about what shapes the varied decision-making behaviours of consumers.

Customer Journey Marketing

This article is part of a series of articles on marketing along the customer journey. Read more.

For an industry that is increasingly interested in the topic of personalisation, we seem to have a blind spot to its implications...

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