What marketers should know about machine learning

This article examines what marketers need to know before they can begin implementing machine-learned customer journeys through the use of technologies such as the newly affordable AI - a transformation that promises significant rewards, especially where programmatic and native ads are concerned.

A machine learning solution

Ian LiddicoatZenith Optimedia

Programmatic native advertising

This article is part of a series of articles on programmatic native advertising. Read more

The advent of affordable AI technologies capable of delivering the Holy Grail...