What marketers can do to optimise online purchasing

This article highlights how a good online experience wins through efficiency and transparency, and by optimising for every device and customer group, allowing online retailers to keep customers engaged and avoid basket abandonment.

Optimise online purchase

Marie DespringhereOptimizely

The challenge for online retailers is to keep their customers engaged throughout the online journey. A new survey highlights that a good online experience is all about efficiency and transparency, and...

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